EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Stakeholder mapping is part of the stakeholder analysis process. Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Creating a stakeholder map: step 1. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. Numerator is obtained after meeting dues of all claimants of contractual dues. The x-axis represents the level of influence or power of the stakeholder over the success of your project. Stakeholders with a lot of influence can put their mark on the development of your product, regardless of whether the influence is formal or . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. You can build your own Stakeholder map using the simple steps summarized below: 1. 1. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. The threat which faces this airline is the availability of substitutes. : MIT Press, 1962) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively A stakeholder map typically falls on a two-by-two grid. Opines that a large investment is needed to strengthen and expand the market share. 1. Best EasyJet Topic Ideas & Essay Examples. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. They helped me with my custom research and delivered before time! Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. Easyjet stakeholders Free Essays. Easyjet Analysis. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. Just another site easyjet stakeholder mapping It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Explains that trade unions want to protect the rights of employees in a business. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. Figure 1: EasyJet stakeholder map. These monopolies denied other interested stakeholders from actively taking part in the industry. EasyJet is a public limited company which is located in the United Kingdom. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. Impact of Covid-19 on the economy and airline industry, 1. EasyJet is a British low cost airline company that flies both domestic and international routes. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Explains how easyjet's employees can affect the business in many ways. Page 8 of 50 - About 500 Essays Powerful Essays . Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. Figure 21: EasyJet Stakeholders Management-----21 22. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. Analysis. in some countries, they are heavily one-sided, only taking into consideration rights of employees. Introduction and History. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. "Easyjet stakeholder mapping" Essays and Research Papers. 3. This airline is credited to having the quickest turnaround times on the industry. It is also listed in the London Stock Exchange. a product or service. Changing priorities for consumers to drive ancillary revenues, 1. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. In England, this company is registered with the number 3959649. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Flexibility can comprise four aspects. 2. analyze stakeholders by impact and influence. the risk free rate is typical given the current economy and market risk premium. These should include practices and policies which are in line with the company mission. easyjet stakeholder mappingchicago religious demographics. It is based on the low-cost, no-frills model of the US carrier Southwest. Sort By: Satisfactory Essays. All stakeholders want the business to succeed and are dependent on each other to make this happen. Development and justification of an Easy Jet strategy map. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. So, here, I want to share with you my favorite 6 Stakeholder A. Explains that venter et. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. Zoom out. 1. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. if they lose recognition, it would also decrease recognition for their sponsor. This airline focuses on low cost, financial strengths and on high efficiency. Furthermore, there is an increase in the challenges which are facing this sector. Analyse the relevant stakeholders with the power/interest matrix. References for EasyJet PESTEL / PEST Analysis. 1. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. easyJet seek to strengthen their position in key markets as the competitive landscape evolves. Top Quality. We utilize security vendors that protect and Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. INTERNATIONAL CONSOLIDATED AIRLINES GROUP, S.A. Senior Independent Non-Executive Director, Credit Suisse Asset Management (Schweiz) AG, Merrill Lynch International (Investment Management), KLM, IATA plan legal challenges over cap on Schiphol flights. 1. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. That is in the event that the political and legal environment does not sustain the plans. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. Every business has stakeholders involved. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). Stakeholder analysis is a way to get help from key project players. EasyJet airlines cuts costs through value pricing. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Through such ventures, the airline will be in a better position of enacting principles and projects which will ensure that what is aimed at is achieved (Barnes 2008). Due to the increased use of the internet, it is becoming more and more easier to book online. 123Helpme.com. The power of suppliers is another aspect which is brought to the fore by the porters five forces. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. Learn More. Process. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. 3. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 the elasticity of demand is determined by competition. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. There are several strategic options which are available for this airline. EasyJet Company's Strategic Analysis and Marketing. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. Powerful Essays. In case you need the complete report please purchase using the buy options displayed. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). easyjet stakeholder mapping. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Explains the discount rate used to determine the npv of future profits is 10.5%. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. 1. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. According to this airline, this airlines ROCE indicates a very steady company. View timetables, travel guides and ideas of where to go. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. The tools of stakeholder analysis mean that this is not a major problem for management. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This has been clearly captured in the vision and the mission statement of this company. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . Stakeholder mapping is the process of identifying key stakeholders (i.e. The tables below illustrate the current state and future plans of the company. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. It can be understood that . Explains that regulation, although beneficial in some respects, has also been costly for ryanair. . this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. Explains the valuation assumes an 80% load factor annually and a 5% increase in the cost per passenger. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Identify your stakeholders . Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. Keep it up! Need Strategic Analysis for this company? Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. Identify the stakeholders. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Or you could illustrate who the external stakeholders are that influence your business. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Implementing any major strategic exercise requires insight and focus. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Explains that a single monopoly is one organization that holds 100% of the market share. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ Most EasyJet Topics to Write about. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. Improving CSAT across the whole customer journey. 2019 Ted Fund Donors Local community and pressure groups. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Stakeholder maps provide four different types of value: 1. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. Table of Contents. IvyPanda. Then evaluate the other options which will bring to the fray better returns. Explains that airlines combine their income and inventory costs to establish ticket prices. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. 1. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . easyJet will maintain its advantageous cost position through continued cost action. EasyJet (2018), "EasyJet Annual Report", Published in 2018. 1997. Brand reputation, economy of scale and cost control are some the key success factors of BA. These include new competitors who are looming within the market. Run projects smoothly with stakeholder mapping. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . their diversity team provides training and advice on discrimination law. What is stakeholder mapping? easyJet holidays is on track to meet the medium-term target of 100m+ PBT. To make the connections and associations between stakeholders tangible by visualising them. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. in 2004, the ordinance allowed a wage increase of 33%. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. . 10. 2. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. The Annual General Meeting will be held on Wednesday, 23 December 2020. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. must. "EasyJet Company's Strategic Analysis and Marketing." In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. Home; About. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union.
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